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Brand New Movers collateral series

handout series for trade shows  

 

Every now and again, a writer gets to work with a truly new and better product. Brand New Movers was everything that was insightful and powerful in the marketing data industry. The product was revolutionary and very popular. The character of Mary appeared in many versions of company sales materials and was assumed by many to be a real person. She isn't. Neither is Larry or Sam--I invented all their personal details--but they were often asked for by name by people wanting information about the product and people like them. The sales from this series were through the roof.