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Writing for advertisements
From the hook to the sell, copywriting is the flaming knife juggling of the writing world. When done well, it looks amazing. Done poorly, it can be a painful disaster! I've written ad copy for a wide range of clients, from colleges and universities to banks to law enforcement tech companies to fine artists. No painful messes so far!
A good copywriter is not just stringing together words. In an agency setting, a copywriter often works with an art director to provide the concept and visuals. I am fortunate to be both a copywriter and a designer, with a ton of experience as a marketing and creative director. So, when I write copy I can provide the context and mechanics of the ad and campaign.
Follow the links to see some ad copy that not only read well but also yielded positive results for the clients.
Mixed ads (banking, computer backup, developer)
Ads for the first bank ATM on a barrier island
"Big city problems" full page product ad (law enforcement)
"Thirty seconds" (benefits-oriented ad)
"Immediate satisfaction" full page ad (tech)
"The same view" full page ad (LE tech)
Luxury home newspaper ad series
Florida Living Realty Group image campaign ad