Ballistic Girls Lacrosse

Recruitment ad for girls lacrosse team

 

Part features, part benefits, part persuasive piece, this was a successful ad tool that drew two teams-worth of girls to a new program. This is another piece that did double duty: it was a handout and a direct emailer. The latter use was accidental--the company found that response rates were high with this format when sent as an attachment, so it was repurposed to be a direct emailer.