Resume 

So, I've had a LOT of experience in a variety of industries. That's an advantage, because I can pull from a lot of experiential resources to create the right tone and structure of a writing piece.  

 

PROFILE

As a writer, I’ve found words are like muscles—flexible and supple yet capable of great feats of strength. There is nothing more satisfying than stretching those muscles to craft the perfect sentence, write a powerful headline, and steer a reader to the desired conclusion. I bring a lot to the table, having worked at high levels in marketing, advertising, web development, public relations, branding, blogging, inbound, customer communications, and journalism. I’ve worked freelance and in-house, as team leader and contributor. In all roles, I bring creativity, professionalism, and attention to detail.

• Advertising copywriter 

• Inbound and direct email marketing

• Advertising and PR writing

• Website copy

• Journalism and reporting

• Blogs and social media

• Market Evaluation, Penetration & Expansion

• Creative direction and generation

 

EXPERIENCE

 

CREATIVE MARKETING CONSULTANT, BACKBURNER MARKETING — 2014-NOW

Specializing in brand building through advertising and public relations for a range of clients. Crafted websites and PR campaigns to support brand building and marketing strategies.  

• Planned and executed National PR campaign (press releases, website, daily blog) in 48 states for NFP resulting in multiple media placements

• Identity/brand development (press releases, websites, brochures) for clients in 7 states 

• Designed marketing strategies for NFP youth sports organization, including PR and direct marketing pieces

• Blogging for several diverse client types

• Inbound marketing writing - direct emails, landing pages, customer communications

• Wrote and designed newsletters and customer communications pieces for two sports organizations

• Wrote recruitment pieces for lacrosse organization - yielded two feature articles in local news

 

 

DIRECTOR OF MARKETING AND SALES, LITHOS ROBOTICS — 2007-2014

Wrote all website and customer communications materials for aggressive  high-tech corporation. Implemented direct and inbound marketing solutions. Designed extensive sales collateral collection for a series of products. Writing drove marketing programs that fueled $3.5 million in sales of high tech products. Orchestrated research-driven new product development and launches into new markets

• Designed and wrote national marketing/advertising strategy for full product range

• Created and wrote expansive direct email program as core of customer communications program  

• Scripted live demos and classroom instructional sessions

• Wrote explainer and product videos

• Wrote public/media relations pieces to create product buzz, excite prospects, and make sales resulting in four major feature articles on the company 

• Wrote communications and advertising pieces targeting markets in Australia, Canada and Europe and US Federal marketplace 

 

 

CREATIVE AND MARKETING DIRECTOR, Tuesday Nite Marketing,
FORT MYERS, FL — 2008-2014

Operating partner of award-winning strategic and creative media and advertising company, managing clients strategic marketing, public relations and communications. Lead copywriter. Complete internet and graphic design solutions. 

• Won 22 national, regional, and local awards for copywriting and communications excellence

• Oversaw B2B/B2C print and electronic advertising for local and national clients

• Copywriter for hundreds of advertising and marketing projects

• Designed and maintained product and corporate branding programs

• Launched customer loyalty program for two restaurant chains, yielding in 30% increase in sales

• Developed 3 annual fundraising campaigns for UW of SWFL, resulting in $millions in donations

• Created logo development website to promote brand renovation and development

 

DEPUTY SHERIFF, LEE COUNTY SHERIFF'S OFFICE, FORT MYERS, FL - 2004-2012

Patrol deputy and bomb squad member. Wrote hundreds of factual reports on a variety of criminal activities. Decorated for valor. Training officer. Certified in high liability, radar, post-blast investigation. 

 

DIRECTOR OF MARKETING, DATA PARTNERS, FORT MYERS, FL — 2004-2005

Managed strategic and tactical marketing and created or directed all print, promotional and internet creative for flagship corporation and several sub-brands. 

• Developed a family of online B-to-B websites for direct sales. 

• Designed and wrote trade show collateral

• Initiated prospect/customer database-driven communication program for referrals, and new business

• Established time- and activity-keyed customer communications for top brands and corporate entities.

 

COLUMNIST, STRINGER REPORTER, NEWS-PRESS, FORT MYERS, FL  — 1999-2004

Wrote column on cycling, biathlons and triathlons and covered outdoor events and sports.

 

DIRECTOR OF MEDIA DEVELOPMENT, FGCU, FORT MYERS, FL — 1996-1999

Directed university publications and educational media production. Directed internal and external marketing and recruiting programs, web and print publications.

• Lead centralized copywriting function at university for academic and marketing projects

• Created suite of publications for recruitment, promotion of programs, and marketing 

• Won 5 national marketing/design/copy awards (CASE) for print and web design.

• Wrote, edited, art directed national award-winning (CASE) newsletter for development group 

• Direct marketing and public relations campaigns to promote university to community  

 

PUBLIC RELATIONS WRITER, UNIVERSITY AT BUFFALO, BUFFALO, NY — 1994-1995

Wrote hundreds of press releases, speeches letters, brochures for fundraising and donor relations.  

 

EDUCATION

UNIVERSITY OF NORTH CAROLINA AT GREENSBORO — BFA, PAINTING; MINOR. ENGLISH
UNIVERSITY OF BRISTOL (UK) - LITERATURE AND ART HISTORY

 

VOLUNTEER/NOT FOR PROFIT WORK

Director of Lacrosse, Ballistic Sports Group               Head Lacrosse Coach, Riverdale High School (2015)

  Head Lacrosse Coach, Estero High School (2013-15)