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Press Releases
Having worked as a reporter, I know the value of a well-written press release. There is nothing better to a media person than to receive all the info he or she needs to write a killer story. In 2019, I placed 18 stories on clients to national and regional publications using a combination of press releases and direct media contact. That's a HUGE impact!
Over the years, I've been able to place a lot of stories with various media outlets, most of the time without them changing much of what I wrote. As a marketer, THAT is what you want. When done right, the media outlet simply repeats in their article exactly what you told them. Better yet, they send a reporter to get more info, take photos, and run a feature! I get that a lot, too.
I've put in a few recent press releases and, when possible, you will also see the articles and attention they've received.
High-Tech Company's New Offices yielded a full-page feature article on the company and its products!
Release on High-Tech Company's sale to New Jersey State Police yielded a full-page feature article in a major metro paper on the company and its products!
Attorney client promotional press release highlighting community involvement.
Client company orchestrates merger of two companies.
National charity press release for Jesse's Ride (national kickoff)
Tech company Product release press release
New Marketing and Sales Director announcement
General awareness press release