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Do a good turn

map-format fundraising campaing collateral 

 

As Media and Marketing Chair, I was asked to come up with the fundraising matierals for several regional United Way annual campaigns. In this one, the theme was "Do a good turn." I used maps, road references, and signage to illustrate the various needs of the community that would be served by a donation to the organization. This series won a national United Way campaign award and a slew of local public relations and advertising awards, including best campaign. The campaign pulled in record amounts of money for the region.